Advertising and Photoshop

Read the article below and/or search the web and answer the questions in the form of a post.

http://www.theglobeandmail.com/report-on-business/industry-news/marketing/whats-behind-the-culture-of-photoshop-in-advertising/article10111740/


1. What is retouching and how can it be used to alter someone's perception?

2. How can advertisers use and misuse photoshop?

3. Locate an example on the web of fashion or beauty advertising abusing photoshop?

Portfolio 7: Photoshop Tutorial

Please complete the tutorial using a similar picture you find on the internet. Add the result to portfolio 7.

If you have time (and haven't done so already) please complete the blog post on Magazine Advertisements.

http://www.photoshopessentials.com/photo-effects/add-rays-of-sunlight-to-a-photo-with-photoshop/